Launched in 2016, the IECA Webinar series aims to provide practitioners and other interested folks the chance to learn about and discuss key topics in the practice of environmental communication.
Please join us in launching the IECA webinar series on the 15th of December at 17:00 (CET) (11:00 EST for the US). This free webinar will focus on the issue of Green Celebrities.
In the past decade environmental NGOs have increasingly tried to raise their profiles amidst frenetic global mediascapes, the growth of consumer culture and the continued mainstreaming of ecological issues (sustainable or not), and the celebritisation of politics. One popular strategy civil society organizations employed, has been to engage influencers and celebrities of different standing, that support green issues and/or lifestyles. How effective are these strategies? Do they support or cannibalize public perception of the organizations involved.