International Social Marketing Association (ISMA)
ORGANIZATIONSubmitted by Mark Meisner on November 22, 2014.
Type of organization:
iSMA's Mission is to:
- To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
- Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
- Develop, document and market international standards and best practices in social marketing theory, research and practice.
- Encourage and enable wider use of social marketing in addressing complex social issues.
- Foster and support the development of local, national and regional social marketing associations.