International Social Marketing Association (ISMA)

iSMA's Mission is to:

• To advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts.
• Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress.
• Develop, document and market international standards and best practices in social marketing theory, research and practice.
• Encourage and enable wider use of social marketing in addressing complex social issues.
• Foster and support the development of local, national and regional social marketing associations.