Environmental Media Association (EMA)
The Environmental Media Association believes that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people. This initial concept set the stage for our 1989 launch and it remains a core EMA tenet today. EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn, inspires them to take action. A pioneer in linking the power of celebrity to environmental awareness, it was EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle – not a limo – to high profile awards events and bringing the concept of alternative automotive technology to millions of previously unaware households.