Center for Climate Communication, UC Merced Sierra Nevada Research Institute

Type of organization: 
Research center

The Center for Climate Communication conducts and promotes research on communicating climate issues, including climate variability and adaptation. We examine the meaning and presentation of climate reports from varied sources, such as TV news, social media outlets, governmental agencies, corporations and scientific laboratories. We study how the content and mode of presenting climate information influences how the general public reasons about uncertainty and risk, for instance, risk related to extreme events and conditions, such as wildfire, drought, and flooding. We work with varied stakeholders -- from different agencies, from different social and cultural groups and from different geographical regions -- to develop better ways to talk about and think about climate issues.