National Communications Manager

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National Communications Manager
Job Type: 
Canadian Parks and Wilderness Society
Ottawa, Ontario, Canada
April 14, 2014


Why work for CPAWS?

 Celebrating our 50th anniversary this year, CPAWS is a national charitable organization with 13 chapters across Canada, over 50 staff and hundreds of volunteers who have helped to protect over half a million square kilometres of Canada’s public land and water.  The national office leads in developing communications and marketing strategies for the organization to support our conservation vision of protecting at least half of Canada’s public land and water. We value each employee’s creativity and innovation, and offer a collegial work environment and competitive benefits.

Nature & Scope:

In this key position on the national communications and marketing team, the Communications Manager will report to the Director, Communications and Marketing. Your job is to develop and execute communications campaign plans and strategies in close consultation with colleagues in CPAWS’ national office and regional chapters. You will be responsible for creating compelling content for various platforms, including web, social media, print and video, with the goals of building and enhancing CPAWS’ brand value and image to key audiences, gaining media coverage and increasing public engagement in conservation campaigns.



  • Lead strategy and execution of national social media plan based on sound analytics to achieve growth targets
  • Manage communications with CPAWS’ e-list of over 60,000 people using Convio-Luminate, including strategic planning, content creation and regular performance evaluation
  • Conduct R and D for development of new on-line channels for communications, lead implementation


  • Create and implements strategy to keep CPAWS’ on-line and print materials current and leading edge
  • Write, edit and curate compelling content for all CPAWS channels (web, social media and print)
  • Develop strategy for upgrading CPAWS photo archive and oversee implementation
  • Act as assistant editor of Canadian Wilderness
  • Design simple web and social media graphics and print materials


  • Develop media relations strategies
  • Write releases, pitch stories, track coverage and analyze campaign results 


  • Maintain strong relationships with CPAWS staff and volunteers across the organization and external partners and suppliers; Manage relations with outside vendors for various creative/brand services as applicable
  • Foster a strong team environment and generates enthusiasm for projects; Participate in cross-functional teams as required
  • Provide assistance and leadership to regional communications coordinators/ chapter executive directors in executing activities and supervising, evaluating, training and motivating in the area of communications
  • Understand the importance of the volunteer - staff partnership and integrate the value of philanthropy and volunteerism in dealings with staff, volunteers and supporters


  • Develop research reports to inform the direction of communications plans across program areas
  • Conduct ongoing evaluation and improvement of existing and new communication tools; Provides cost-benefit analysis and project measurement reporting; Monitors annual communications project targets and budgets

Other duties as assigned.


  • University or college degree in Journalism, Public Relations, Communications  or related field
  • Minimum three (3) years experience in journalism or public relations
  • Excellent writing skills for web, social media and print
  • Demonstrated expertise in developing communications strategies and measuring results
  • Demonstrated expertise in conducting social media campaigns
  • Experience in e-list communications using Convio Luminate or similar tool
  • Strong planning, organizational and interpersonal skills, ability to coordinate with multiple stakeholders, ability to meet tight deadlines and demanding schedules
  • Detail-oriented, dependable, self-confident, independent and budget minded
  • Well developed interpersonal, and relationship building skills; ability to establish rapport and excellent communication with members, staff and volunteers
  • Excellent communication skills in English, bilingualism a strong asset but not required

Submit applications to

We thank all applicants. Only short-listed candidates will be contacted for interviews.

Interviews will be held starting April 21st