Marketing Strategy Officer

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Position: 
Marketing Strategy Officer
Job Type: 
Practitioner
Organization: 
Marine Mammal Center
Location: 
Sausalito, California, USA
Website: 
http://www.marinemammalcenter.org/about-us/organization-information/jobs/
Deadline: 
March 28, 2014

 

Background
The Marine Mammal Center, an equal opportunity, non-profit employer, is seeking a Marketing Strategy Officer to join our team. The Marine Mammal Center’s mission is to expand knowledge about marine mammals—their health and that of their ocean environment—and to inspire their global conservation. Our core work is the rescue and rehabilitation of sick and injured marine mammals, supported by state-of-the-art animal care and research facilities, a corps of dedicated volunteers, and an engaged community.

Job Summary
The Marketing Strategy Officer is a full-time, exempt position with competitive benefits. This management position is responsible for setting and implementing the marketing, branding and communications strategy for the Center. The objectives of this position are to increase visibility and awareness of the Center and as a result increase the potential to raise critical operating funds through the creation and execution of targeted marketing initiatives. The overarching goal is to increase on-site and on-line visitation at the local level, and improve on-line visitation and awareness on the regional, national and global level. This position manages the Center’s two largest fundraising events, the annual Run For The Seals, and the Gala. The position reports to the Director of Development and Marketing but works across divisions in support of integrated programming and initiatives.

Reports To
Director of Development and Marketing

Responsibilities
CORE COMPETENCIES

  • Ability to brand and market the Center, its varied programs and events
  • Vast understanding of marketing, branding and communications
  • Excellent project management skills – including the ability to create and implement complex marketing campaigns and meet tight deadlines
  • Excellent strategist with the ability to evaluate programs within all departments and advance the mission of the organization through targeted marketing
  • Ability to produce small to medium-sized fundraising events (30-3,000 people)
  • Ability to multi-task while being very efficient with time
  • Skill and ability with using marketing databases (Convio) and ability to record, manage, report and analyze data
  • Ability to be entrepreneurial – envision and create new programs and utilize mutually agreed decision making tools
  • Ability to take initiative and see projects through to completion with minimal supervision
  • Embodiment of the following leadership attributes sought by the Center for its personnel. These include:
    • An articulate person with creative and strong organizational skills
    • An initiator who functions effectively without being autocratic or political; a team player who is inclusive and flexible, creative, energetic and fair minded
    • A strong interpersonal and communication skill set and demonstrated ability to work effectively with, and gain the respect and support of, varied and changing constituencies including staff, board members, potential donors, volunteers and the like
    • An individual who is equally comfortable to lead and delegate, when appropriate, and who has the sense and humility to dive into and address the most mundane of details, as is warranted by the situation
    • A person who is decisive and resourceful, with the willingness to accept responsibility and take charge of results
    • Imagination, vision, leadership, integrity and an entrepreneurial “can do” attitude.
    • Ability to function well in a balanced culture that combines the richness and relevance of programs with the efficacy of best business practices, fiscal accountability, and institutional impact
    • A self-starter who is confident in expressing opinions, has the foresight to forge ahead when appropriate and alternatively hold back when necessary, employing either tactic with a sensitivity to the feelings and opinions of others
    • An energetic person who is emotionally mature and dependable; a collegial individual
  • Ability to manage contractors and key stakeholders and manage and mentor staff
  • Excellent communication, writing, inter-personal, and presentation skills
  • Ability to work as part of a multidisciplinary, integrated team to advance the mission of the Center

MAJOR RESPONSIBILITIES

Lead the Marketing and Communications Team (70%)

  • Define, shape and execute the marketing/communications strategy for the Center
  • Ensure that marketing strategies and goals are incorporated into the Center’s visitor programs and on the Center’s website
  • Create strategy and implementation for increased visitation in conjunction with education team and other stakeholders
  • Set annual revenue goals and suggest annual long term revenue goals with input from the Director of Development and Marketing
  • Analyze metrics on a regular basis to determine ongoing progress of online activity
  • Oversee the creation and implementation of marketing content online
  • Work closely with the Direct Response Membership Officer to help manage the relationship with the web strategy consultant; communicate and disseminate data results and trends and utilize data to drive decision-making
  • Manage partnerships with key organizations to promote visitation
  • Manage advertising and agency relationships for the Center
  • Manage public relations consultant, and serve as liaison to appropriate staff
  • Oversee creation of long-lead PR strategy with agency and Event and Marketing Assistant
  • Serve as a center PR spokesperson or delegate to staff
  • Help Story and Communications Curator manage volunteer Social Media Manager (oversee relationship as necessary)
  • Work closely with the Website Specialist and the Direct Response Membership Officer to ensure membership campaigns and all web content is integrated into overall marketing strategy
  • Work closely with the Director of Development and Marketing to strategically create and implement new initiatives for the Center
  • Work closely with Education and Retail departments and other stakeholders to drive visitation and improve visitor experience, and provide advice and tactical ideas to help retail sales

Personnel Management (20%)

  • Manage the Event & Marketing Assistant, Story and Communications Curator, and volunteer Social Media Manager and set goals and metrics for each position
  • Measure success through assessment of duties on a routine basis

Major Event Management (10%)
Direct the annual Run for the Seals event:

  • Set gross and net revenue goals for the event
  • Manage and oversee the creation and implementation of all event logistics, budgeting and marketing elements i.e. event plans, staffing briefs, timelines, expense and revenue budgets, marketing plans, fundraising tactics etc.
  • Work with other departments, contractors and volunteers to ensure event success
  • Manage and work closely with Direct Response Membership Officer and other key staff to implement a sponsorship plan
  • Manage live event

Manage the gala:

  • Set gross and net revenue goals for the event
  • Devise a theme that threads through the entire event and all marketing
  • Create and implement a marketing plan and collateral tied to the theme
  • Serve as staff point person to the venue, AV, caterer and other logistics suppliers
  • Utilize other departmental staff as production back-up
  • Hire external events person if needed

Qualifications

  • Bachelor’s degree
  • 7+ years marketing/advertising/branding experience
  • Communications/PR experience a plus
  • Demonstrated experience with implementing a marketing plan
  • Ability to optimize automated systems; Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.), and experience with relational databases.
  • Excellent oral and written communication skills

Compensation
DOE and excellent benefit package

How to Apply
TO APPLY
Please send a cover letter and resume attention Human Resources Director & I.T. Manager to admin@tmmc.org. Please put “Marketing Strategy Officer” in the subject line. Deadline for applications is March 28, 2014. We hope to hire this position as soon as possible. Please no phone calls or faxed submissions.
 

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