IECA webinar on Green Celebrities

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Event Dates: 
December 15, 2016


Please join us in launching the IECA webinar series on the 15th of December at 17:00 (CET) (11:00 EST for the US). This free webinar will focus on the issue of Green Celebrities.

In the past decade environmental NGOs have increasingly tried to raise their profiles amidst frenetic global mediascapes, the growth of consumer culture and the continued mainstreaming of ecological issues (sustainable or not), and the celebritisation of politics. One popular strategy civil society organizations employed, has been to engage influencers and celebrities of different standing, that support green issues and/or lifestyles. How effective are these strategies? Do they support or cannibalize public perception of the organizations involved.

"Paula Bear" and "The Yes Men" at Cinema Gala in Berlin, 2015


Please join us to get insights from two of the leading scholars in this field of research, Prof. Dan Brockington (Director of the Sheffield Institute for International Development, UK) and Prof. Mike Goodman (University of Reading, UK). Both published a number of papers and books around the subject and will provide us with some tangible insights. They will be joined by the Head of Partnerships, Artists & Influencers at Greenpeace International, Carolina Nyberg-Steiser, who will let us have a glimpse at how the Save the Arctic campaign has been engaging with key influencers to grow engagement. At the end we will have time for some questions and answers.