Changing behaviors, not minds: A Workshop
From the beginning, the environmental movement has struggled with finding the right words to inspire people to make real changes in their behaviors. Looking through the decades, environmental messages are frequently too scientific (“We use a watershed approach to manage our land and water resources.”) or too scary (“Climate change is the single greatest threat to our planet and, unless we do something, we will all suffer.”).
Finding the middle ground, language that will appeal to all audiences can be hard. It’s only possible when the communicators think outside themselves to consider the values and needs of the audiences.
Bluestem Communications, a nonprofit environmental communications organization in Chicago, is offering a three-hour communications workshop. Designed to increase staff and organizational capacity and make public education and outreach efforts more effective, the workshop includes hands-on lessons in understanding an audience, uncovering barriers and writing messages.
The interactive workshop provides a learning experience tailored to program and communications staff who work in the environmental and conservation field. The workshop is designed to help people overcome the most common communications pitfalls.
Who: Coalitions, nonprofits and government agencies are invited to send communications or program staff.
Where: The workshop will be held at the McHenry County Conservation District Lost Valley Visitor Center located within Glacial Park, Route 31 & Harts Road, Ringwood, IL. (Phone: 815.678.4532)
When: Thursday, February 20, 2014, from 9AM-12PM. Coffee and snacks will be provided. Registration is $100 per person. Participants from all volunteer organizations can participate at a reduced rate of $25.
Follow this link to register online by February 14, 2014. To pay online, please fill out both the registration form and the PayPal information. If you have any questions about the workshop’s content or logistics, contact Laura Brown (firstname.lastname@example.org). Space will be limited to 15 participants—register today!