Public Relations in Natural Resources

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Course number: 
NR 400
Instructor: 
Cara Marie DiEnno
Instructor email: 
cara@mail.colostate.edu
Level: 
undergraduate
School: 
Colorado State University
Course Description: 

The purpose of this course is to provide students with a basic understanding of public relations principles as they can be applied to natural resource issues. Through exposure to communication theory as well as real world examples, students develop an understanding of the ways in which public relations can be utilized to convey natural resource and environmental issues to diverse audiences. Additionally, students are encouraged to cast a critical eye on the use of public relations techniques including the ethical and legal responsibilities of PR, the growing use of greenwashing, and how students themselves are impacted by PR messages on a daily basis.