Kenneth C.C. Yang's blog

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Case studies have been a popular qualitative research method that provides researchers with “an intensive, holistic description and analysis of a single instance, phenomenon, or social unit” (Merriam, 1998, p. 21). This methodology has been widely used in environmental communication (EC) research (Jarreau, Altinay, & Reynolds, 2015). Using case studies to teach environmental communication can also be an effective pedagogical technique for EC teachers. Case studies demonstrate to students how abstract EC theories and concepts can be used to solve real-life situations and conservation problems. In this blog entry, as part of the IECA Educator Fellow Program, I would like to share my experience of integrating case studies into the EC classroom.

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