Contents of the 1995 Conference on Communication and Our Environment Proceedings

Cover of Third COCE Proceedings

Introduction

An Inventional Archeology of Rachel Carson's 'A Fable for Tomorrow': Christine Oravec
Cultivating the Agrarian Myth in Hollywood Films: Jean Retzinger

The Creation of a National Monument: An Analysis of the Rhetorical Communication Leading to the Establishment of Walnut Canyon National Monument, 1915: Bruce J. Weaver
The Prestige Press and Environmental Communication: The New York Times' Coverage of the National Wetlands During the Bush Administration: Diane Nicodemus

Environmental Perception and the Beartooth Alliance: Socioeconornic Struggles at the Grassroots: James G. Cantrill and Michelle D. Masluk
The National Park Concessionaire as Environmental Educator: A Case Study of Yosemite Park and Curry Company: Nickieann Fleener and Edward J. Ruddell
Raising Awareness and Stimulating Local-Level Groundwater Protection: The Groundwater Education in Michigan (GEM) Program: Ruth Kline-Robach
Recasting the News Net: A Case Study of Environmental and Technical News Reporting at Four Alabama Newspapers: Janice T. Pope

Be Blown on by All the Winds: Henry David Thoreau and the Concept of Health: Michael P. Branch
Cold War, Silent Spring: The Trope of War in Modern Environmentalism: Cheryll Glotfelty
Rhetoric of Disengagement: Interpretive Talks in the National Parks: Zita Ingham

Superficial and Systematic Uses of Information about Environmental Risks: Robert J. Griffin and Sharon Dunwoody
Reporting Hantavirus: A Study of Intercultural Environmental Journalism: JoAnn M. Valenti
Improving Communication in a Climate of Uncertainty: Heather Tosteson

Environmentalism's 'Evil Twin': The Ideological Challenge of the Wise Use Movement: Harold P. Schlechtweg
A Closer Look at Wise Use: Cognitive Dissonance, Logical Contradictions and Ideological Inconsistency: Kent Goshorn
Environmental Justice for All: The Persuasive Campaign of Benjamin Chavis: Stephen P. Depoe

The Status of Natural Resource Management Related Environmental Education and Communication in Africa: Ben Tyson, Irma Allen, Ted Fields, Richard Grieser, and Martha Monroe
Talking Trash: Using Applied Social Research to Inform a Communications Program for Maximum Recycling in Rhode Island: Christina Zarcadoolas, Lori M. Hunter, and Erica Guttman
From Government-as-Solution to Sounding the Alarm: Rising Consciousness in China's Environmental Press: Jian Wang and Judy Polumbaum
Increasing Environmental Literacy by Design: Carolyn C. Harper and Nancy Haynie-Mooney
Effective Communication to Facilitate Stakeholder Participation in Ecologically Sustainable Development Decision Making: N. J. Smith-Sebasto and Will Focht

Atomized Environmentalism: The Influence of Individualism on the American Environmental Movement: Susan Weber Seybolt
Puffery in 'Green' Advertising Claims: Its Effect on Consumer Behavior in a Focus Group Setting: Tommy V. Smith and Patricia Mark
Making Less Garbage at the Supermarket: The Role of Attitudes, Values, and Persuasive Brochures: Anita M. Kugler

Accounting For Your Actions: How Stakeholders Respond to the Strategic Communication of Environmental Activist Organizations: James Patrerson and Myria Watkins Allen
Facilitating Identification Across Divergent Perspectives Through Environmental Ethics Education: Tarla Rai Peterson, Susan J. Gilbert, and Gary E. Varner

Environmental Concern and Media Coverage: 1988-1994: James Shanahan and Katherine McComas
Television News Coverage of the Environment: Polluted or Purified?: Michael Nitz and Sharon Jarvis
Mass Media and Global Warming: A Public Arenas Model of the Greenhouse Effect's Scientific Roots: Mark Neuzil
The Right to Remain Indian: A Content Analysis of Newspaper Coverage of the Isleta Pueblo Water Standards Case: Patricia A Curtin

Ecological Communications: Committed Business Goes Beyond Green Marketing: Janet Dooley
The Full Ecology of Communication: Stephen Duplantier
Creating an Environmental Conscience: Form as a Rhetorical Strategy in Rachel Carson's Silent Spring: Perthenia Eilers
Resourcist Language: The Symbolic Enslavement of Nature: Mark S. Meisner

The Great Lakes: Public Knowledge and Perceptions of Environmental Issues: Elaine Falk Katz
A Phantom Audience for Environmental Journalism?: Len Ackland