Contents of the 1991 Conference on the Discourse of Environmental Advocacy Proceedings

Cover of First COCE Proceedings

Preface and Acknowledgements

Conference Program

List of Participants




Environmental Management and the Public's Expectation for Fact: Reflections on the Rhetoric of Environmental Advocacy

Bruce Piasecki


Articulation, Progress, and the Environment

Kevin DeLuca

How to Save the Earth: The Greening of Instrumental Discourse

M. Jimmie Killingsworth and Jacqueline Palmer

Plastics as 'Natural Resource': Recycling Reality Through Perspective by Incongruity

Patricia Paystrup

The Most Dangerous Game: A Critique of 'Total Valuation' Models for Wildlife

Tarla Rai Peterson and Markus Peterson

(Almost) Thirteen Ways of Looking at a (1903) Land/scape (With Apologies to Wallace Stevens)

Jean Retzinger

Response to the panel 'Thematic Showcase'

Christine Oravec


Freedom of Speech and Nuclear Dimensions: A Reconsideration of the Progressive Decision

Jon Bouknight

Environmental Semiotics: The Evolution of Ecoliteracy

Lea Hall

Flooding the Media to Dam a River: The Rhetoric of Nebraska's Tri-County Project, 1925 1937

Jean Retzinger

Planning As Persuasive And Constitutive Discourse: Exploring Electric Power Alternatives In Chicago, 1985-1990

James Throgmorton

The Creation of a National Park: An Analysis of the Communication Campaign Leading to the Creation of the Great Smoky Mountains National Park

Bruce Weaver

Issues in the Intersection of Environmental Discourse and Policy Discourse: A Critical Response

Dennis Jaehne


The Rhetoric of Eco-tage: A Counter-rationale to Burke's 'Technologism'

Elise Bedsworth Scott

From the Frontlines to the Headlines: A Case Study Of The First Greenpeace Campaign

Sean Cassidy

Case Study in American Conflict: 'Old Growth' and the Spotted Owl

Jonathan Lange

Russell Means' Allopathic Cure for Environmental Degradation: Leave Europe's Gaining and Return to the Natural Order's Being

Patricia Paystrup


'Support [YOUR ISSUE HERE] Because It Will Help to Clean-Up the Environment': Advocacy Advertising and the Environment

W. Timothy Coombs

Shaping Patterns of Environmental Interaction: Mystification and Commodification in the Greening of America

Star Muir

Marketing 'Green' Claims: Environmental Salvation and Mortification

Patricia Paystrup

Framing EARTH FIRST!: The MacNeil-Lehrer Newshour and Redwood Summer

Harold Schlechtweg


Nature and Language: A Burkean Analysis of the Role of Symbol Systems in the Environmental Movement

Carol Corbin

Environmental Advocacy and Speaking with Trees

Lyall Crawford

Exploring Connections: General Semantics and Deep Ecology

Brian McGee and Patrick Hebert

Seeing the Signs: A Semiotic Examination of Solid and Hazardous Wastes

Robbin Zeff

'Nature' as Text: Response to 'Language and Discourse'

David Williams


Cultures in Conflict: Oil Development in the Arctic National Wildlife Refuge; A Rhetorical Vision Analysis of Opposing Ways of Life

Elise Bedsworth Scott

Retalking Environmental Discourses From Feminist Perspectives: The Radical Potential of Ecofeminism

Connie Bullis

'The mountain' and 'the project': Dueling Depictions of a Natural Environment

Donal Carbaugh

Environmental Advocacy, 'Usable Traditions,' and the Burden of Genesis 1:28

J. Robert Cox

The Creation of Life Consciousness: Mediated Discourse and the Globalization of the Environment

L. Ripley Smith

Rhetoric, Poetic, and the Problems of Environmental Advocacy: Response to the Panel on Cultural Discourse and the Environment

James Jasinski