Contents of the 1991 Conference on the Discourse of Environment Advocacy Proceedings

Cover of First COCE Proceedings

Preface and Acknowledgements

Conference Program

List of Participants


Environmental Management and the Public's Expectation for Fact: Reflections on the Rhetoric of Environmental Advocacy
Bruce Piasecki


Articulation, Progress, and the Environment
Kevin DeLuca
How to Save the Earth: The Greening of Instrumental Discourse
M. Jimmie Killingsworth and Jacqueline Palmer
Plastics as 'Natural Resource': Recycling Reality Through Perspective by Incongruity
Patricia Paystrup
The Most Dangerous Game: A Critique of 'Total Valuation' Models for Wildlife
Tarla Rai Peterson and Markus Peterson
(Almost) Thirteen Ways of Looking at a (1903) Land/scape (With Apologies to Wallace Stevens)
Jean Retzinger
Response to the panel 'Thematic Showcase'
Christine Oravec


Freedom of Speech and Nuclear Dimensions: A Reconsideration of the Progressive Decision
Jon Bouknight
Environmental Semiotics: The Evolution of Ecoliteracy
Lea Hall
Flooding the Media to Dam a River: The Rhetoric of Nebraska's Tri-County Project, 1925 1937
Jean Retzinger
Planning As Persuasive And Constitutive Discourse: Exploring Electric Power Alternatives In Chicago, 1985-1990
James Throgmorton
The Creation of a National Park: An Analysis of the Communication Campaign Leading to the Creation of the Great Smoky Mountains National Park
Bruce Weaver
Issues in the Intersection of Environmental Discourse and Policy Discourse: A Critical Response
Dennis Jaehne


The Rhetoric of Eco-tage: A Counter-rationale to Burke's 'Technologism'
Elise Bedsworth Scott
From the Frontlines to the Headlines: A Case Study Of The First Greenpeace Campaign
Sean Cassidy
Case Study in American Conflict: 'Old Growth' and the Spotted Owl
Jonathan Lange
Russell Means' Allopathic Cure for Environmental Degradation: Leave Europe's Gaining and Return to the Natural Order's Being
Patricia Paystrup
The Sacredness of Natural Places: How a Big Canyon Became a Grand Icon
Susan Senecah


'Support [YOUR ISSUE HERE] Because It Will Help to Clean-Up the Environment': Advocacy Advertising and the Environment
W. Timothy Coombs
Shaping Patterns of Environmental Interaction: Mystification and Commodification in the Greening of America
Star Muir
Marketing 'Green' Claims: Environmental Salvation and Mortification
Patricia Paystrup
Framing EARTH FIRST!: The MacNeil-Lehrer Newshour and Redwood Summer
Harold Schlechtweg


Nature and Language: A Burkean Analysis of the Role of Symbol Systems in the Environmental Movement
Carol Corbin
Environmental Advocacy and Speaking with Trees
Lyall Crawford
Exploring Connections: General Semantics and Deep Ecology
Brian McGee and Patrick Hebert
Seeing the Signs: A Semiotic Examination of Solid and Hazardous Wastes
Robbin Zeff
'Nature' as Text: Response to 'Language and Discourse'
David Williams


Cultures in Conflict: Oil Development in the Arctic National Wildlife Refuge; A Rhetorical Vision Analysis of Opposing Ways of Life
Elise Bedsworth Scott
Retalking Environmental Discourses From Feminist Perspectives: The Radical Potential of Ecofeminism
Connie Bullis
'The mountain' and 'the project': Dueling Depictions of a Natural Environment
Donal Carbaugh
Environmental Advocacy, 'Usable Traditions,' and the Burden of Genesis 1:28
J. Robert Cox
The Creation of Life Consciousness: Mediated Discourse and the Globalization of the Environment
L. Ripley Smith
Rhetoric, Poetic, and the Problems of Environmental Advocacy: Response to the Panel on Cultural Discourse and the Environment
James Jasinski