Waterlines: Confluence and Hope through Environmental Communication. The 15th biennial Conference on Communication and Environment (COCE). June 17-21, 2019, University of British Columbia, Vancouver, Canada

Ocean Sciences and Social Media: Building an Audience

Katie Palubicki's picture
Author(s): 
Palubicki, Kaitlin
Category of presentation: 
Posters
Abstract: 

Goodbye newsletters, one-pagers and press releases; hello social media, videos, web content and more. Exemplary science communication is accurate, interesting, informative, lasting and has the potential to result in social change. We will examine several recent success stories from NOAA National Centers for Environmental (NCEI) that have ignited greater interest in ocean science. NCEI demonstrates how it has used web stories, story maps, and social media featuring ocean and coastal observations from bathymetry, video databases, and expeditions by NOAA ship, Okeanos, to build an audience for its scientific data. The ocean’s mysteries and unexplored territory constantly provide interesting material for reaching the public. Curiosities, such as umbrella coral and new discoveries of cephalopods, can be capitalized in powerful images and content that stand out in the oversaturated social media realm. While acknowledging the staggering amount of scientific information and misinformation available, this poster promises to inspire scientists and science communicators to capitalize on the public’s curiosity and vested interests in water and the planet.