Waterlines: Confluence and Hope through Environmental Communication. The 15th biennial Conference on Communication and Environment (COCE). June 17-21, 2019, University of British Columbia, Vancouver, Canada

Climate changes and its discourse on HuffPost Brazil: emphasis on “make feel” or “make know”?

Myrian Del Vecchio de Lima's picture
HORN, Aline Tainá Amaral
Category of presentation: 
Scholarly papers

One of the aspects of the online digital journalistic narrative is that the argumentative construction of emotional appeal (to make feel, to captivate, to raise interest) has more influence in the public sphere than objective facts (produce a discourse in order to make know, to inform). By proposing to analyze how does the treatment of News about climate change happens on the pure player newspaper HuffPost Brazil, this article establishes as primary objectives: to verify the predominant discourses and, to analyze the content treatment produced by different social actors (journalists, bloggers and institutions). The departure point is the following key-question: Are the news about climate change focused on "making you feel" (emotions) or "making you know" (knowledge/information)? The data collection was made using the cross-methodology (mining software and text analysis and Google news). The main theoretical framework is linked to the discursive types proposed by Charaudeau (2006) and the characteristics of internet journalism discussed by Del Vecchio de Lima et al (2017). It is concluded that, although the coverage on climate change on the website in question is very low, the theme is not generally treated with "drama" (in order to thrill), as usually happens in several news vehicles.